Argos in "Good Architecture" Campaign

Vitra/Artema, one of the leading trademarks of the Eczacıbaşı Group, has focused on Argos in Cappadocia in its advertisements of September 2011. Since April 2010, the company has run a campaign aiming to draw public attention to high quality design and execution in architecture, by asking the question "What is good architecture?" With this campaign, Vitra/Artema intends to identify employers who support the emergence of high quality architecture, and takes the occasion to thank architects who use their products. The hotel complex argos in Cappadocia, as a project of transformation and restoration in a rural setting, stands apart from the other structures mentioned in the campaign. It also stands out with its 15-year-long adventure of design and execution, and the inclusion of a large number of architects, architecture students, and local builders.